CASE 695ST backhoe loader, from sub-dealer Vélaborg Vörumeðhöndlu
Gröfuþjónusta Steins, a contractor in southern Iceland, has taken delivery of a 176 CASE 695ST backhoe loader from newly appointed sub-dealer Vélaborg Vörumeðhöndlu.
Gröfuþjónusta Steins, based in Selfoss, a town on the banks of the Ölfusá river, is involved in a range of projects, including highway construction projects and the installation of fibre optic cables, telecommunications wiring and utility pipes for heating and water. It also provides specific services including snow clearing services. The company, whose fleet includes a 695SR backhoe loader purchased in 2007, is a long-standing CASE customer.
The deal was done in collaboration with Danish dealer S.D. Kjærsgaard.
The two companies have an agreement which gives Vélaborg Vörumeðhöndlun direct acess to CASE equipment, service support and parts backup offered by S.D. Kjærsgaard. Under this agreement, Vélaborg Vörumeðhöndlun is now the sole distributor for CASE equipment in Iceland. The distributor will offer after-sales services and complete parts supply to the Icelandic customers.
“After several difficult years Iceland is finally gaining momentum and it is the right time to put in place an official local representative for CASE,” said Barbara Caporali, Business Director1595 CNH Industrial Nordic, Benelux and Central and Eastern Europe. “Vélaborg Vörumeðhöndlun has a strong background in the country’s construction industry and will be able to further strengthen our presence.”
Since the failure of its banking system in 2008, Iceland has faced several major challenges, most notably the resulting economic failure, one of the worst ever experienced by any country in economic history, plus the eruptions of the Eyjafjallajökull volcano which caused enormous disruption to air travel across Europe in April 2010.
The country’s construction sector was severely hit by the economic crisis. Basically no new equipment was purchased during the past six years as construction businesses were looking for used equipment from abroad or trying to maintain their ageing fleets.
Vélaborg Vörumeðhöndlun, based in Reykjavik, provides services and imported equipment for various sectors, including the construction industry.
Gröfuþjónusta Steins, based in Selfoss, a town on the banks of the Ölfusá river, is involved in a range of projects, including highway construction projects and the installation of fibre optic cables, telecommunications wiring and utility pipes for heating and water. It also provides specific services including snow clearing services. The company, whose fleet includes a 695SR backhoe loader purchased in 2007, is a long-standing CASE customer.
The deal was done in collaboration with Danish dealer S.D. Kjærsgaard.
The two companies have an agreement which gives Vélaborg Vörumeðhöndlun direct acess to CASE equipment, service support and parts backup offered by S.D. Kjærsgaard. Under this agreement, Vélaborg Vörumeðhöndlun is now the sole distributor for CASE equipment in Iceland. The distributor will offer after-sales services and complete parts supply to the Icelandic customers.
“After several difficult years Iceland is finally gaining momentum and it is the right time to put in place an official local representative for CASE,” said Barbara Caporali, Business Director
Since the failure of its banking system in 2008, Iceland has faced several major challenges, most notably the resulting economic failure, one of the worst ever experienced by any country in economic history, plus the eruptions of the Eyjafjallajökull volcano which caused enormous disruption to air travel across Europe in April 2010.
The country’s construction sector was severely hit by the economic crisis. Basically no new equipment was purchased during the past six years as construction businesses were looking for used equipment from abroad or trying to maintain their ageing fleets.
Vélaborg Vörumeðhöndlun, based in Reykjavik, provides services and imported equipment for various sectors, including the construction industry.
