New Dressta TD-9 compact dozer and management appointment leave Polish brand geared for growth

Dressta is geared up for sales growth as it prepares to launch the first of a new series of compact hydro static dozers, says the Polish brand’s vice president.

Speaking next to 3420 Dressta’s TD-20M and TD-25R crawler dozers on show at INTERMAT 2015, Howard Dale said dealers in North America are preparing for the launch in the US and Canada of the new TD-9, the first of three new compact hydro static Dressta dozers, featuring new low effort controls for steering, and also variable displacement hydro static duel path transmission.

“In February in Poland we held a series of customer clinics, and brought operators from the Canada and US to test our pre-production [TD-9] units and do a series of product validations,” Dale explained. “We are now finalising those designs, and the feedback was extremely good. We expect to launch the new dozer in September 2015.”

Dale said he had arrived at the exhibition via the US and Mexico, where he had been meeting customers and dealers. “Despite the lower oil prices that have been dampening some of the construction equipment industry, the overall demand for Dressta products has been very strong for us in Mexico. I was in northern Mexico where we have a fleet of TD-25s working on a road construction project with one of the toughest applications I’ve seen. The machines are doing a stellar job for the contractor and their operators.”

A new three-year extra cover warranty for European customers on all Dressta and 269 LiuGong products is being officially launched at the show. Dale said he and senior colleagues had also been working to strengthen the Dressta organisation and has this week introduced Hakan Ilhan as Dressta’s new director of marketing and dealer development, coming to the Polish brand from Turkey’s 230 Hidromek, where he was marketing and sales development manager.