The organisers of the 323 Samoter construction equipment show being held in the historic Italian city of Verona are bullish for the success of the event. This will be the 29th edition of Samoter, an international triennial exhibition focussing on earthmoving and site machinery. It will also be the 50th anniversary of the foundation of the event, which will also co-host the 160 Asphaltica exhibition for road paving, safety and infrastructures for the first time. Asphaltica is organised in cooperation with 6921 SITEB, the reference association in Italy for the road building sector.
Trade delegations are expected from more than 40 countries, with a focus on Eastern Europe, the Mediterranean area and the Gulf Region. The trade bodies; Aisem, Anfia, Ascomac,5213 COMAMOTER, Cantiermacchine, 5210 UCoMESA, 2539 Unacea and Assodimi have come together in the steering committee promoted by Veronafiere.
While the machine market in Italy may be sluggish, export sales are strong hitting €1.8 billion in value in the first nine months of 2013. New markets, together with the economic and environmental sustainability of construction industry are the focus for the coming Samoter. Veronafiere, in collaboration with Chambers of Commerce and ICE offices in Rome, has worked and invested to increase incoming business missions of buyers and professionals from European countries such as Austria, Belgium, France, Germany, Netherlands, Portugal, Spain, United Kingdom and Switzerland. The focus also includes Eastern European nation such as Azerbaijan, Bulgaria, Moldova, Poland, Romania, Russia and Ukraine. The Middle East is another focus with Saudi Arabia, Egypt, Jordan, Iran, Iraq, Lebanon, Palestine and Turkey. Meanwhile the Americas such as Brazil and United States and Africa such as Algeria, Morocco, Mozambique, South Africa and Tunisia, are also in focus.
"The 2014 Edition of Samoter," said Ettore Riello, President of Veronafiere, "is even more strategic in that this year, at a time of crisis in the industry, it is the only trade show scheduled anywhere in Europe. As an exhibition centre, our mission is to be a platform for business development of companies and Samoter sees us committed in this regard on two fronts: international - with an active presence on most promising scenarios for the construction world such as East Europe, the Mediterranean basin and the Gulf area - and in Italy itself - characterised as ever by a very specialised machinery market in view of the particular land features in our country."
Giovanni Mantovani, CEO and director general of Veronafiere said, "We have focused on innovating the format, starting with the co-presence of Asphaltica, the international solutions and technology show for road paving, safety and infrastructures, which is an ideal complementary event for the sectors covered by Samoter. The event now has four instead of five days to help optimise B2B meetings in accordance with the requests made by exhibitors. We also enhanced promotion, sending 1.8 million newsletters to a selected database of 80,000 contacts, while the show's online portal has achieved over 100,000 international contacts, with more than 2 million page views."
The definition of priorities and objectives for this edition of the show involved the active collaboration of companies and associations through a steering committee. "The goal was to create an exhibition event increasingly responsive to the needs of the sector," Mantovani added, "We involved the main industry associations in order to define the most appropriate marketing strategies for each market segment. We are confident that this partnership will achieve important input in terms of design, planning and exhibitor attendance."
Trade delegations are expected from more than 40 countries, with a focus on Eastern Europe, the Mediterranean area and the Gulf Region. The trade bodies; Aisem, Anfia, Ascomac,
While the machine market in Italy may be sluggish, export sales are strong hitting €1.8 billion in value in the first nine months of 2013. New markets, together with the economic and environmental sustainability of construction industry are the focus for the coming Samoter. Veronafiere, in collaboration with Chambers of Commerce and ICE offices in Rome, has worked and invested to increase incoming business missions of buyers and professionals from European countries such as Austria, Belgium, France, Germany, Netherlands, Portugal, Spain, United Kingdom and Switzerland. The focus also includes Eastern European nation such as Azerbaijan, Bulgaria, Moldova, Poland, Romania, Russia and Ukraine. The Middle East is another focus with Saudi Arabia, Egypt, Jordan, Iran, Iraq, Lebanon, Palestine and Turkey. Meanwhile the Americas such as Brazil and United States and Africa such as Algeria, Morocco, Mozambique, South Africa and Tunisia, are also in focus.
"The 2014 Edition of Samoter," said Ettore Riello, President of Veronafiere, "is even more strategic in that this year, at a time of crisis in the industry, it is the only trade show scheduled anywhere in Europe. As an exhibition centre, our mission is to be a platform for business development of companies and Samoter sees us committed in this regard on two fronts: international - with an active presence on most promising scenarios for the construction world such as East Europe, the Mediterranean basin and the Gulf area - and in Italy itself - characterised as ever by a very specialised machinery market in view of the particular land features in our country."
Giovanni Mantovani, CEO and director general of Veronafiere said, "We have focused on innovating the format, starting with the co-presence of Asphaltica, the international solutions and technology show for road paving, safety and infrastructures, which is an ideal complementary event for the sectors covered by Samoter. The event now has four instead of five days to help optimise B2B meetings in accordance with the requests made by exhibitors. We also enhanced promotion, sending 1.8 million newsletters to a selected database of 80,000 contacts, while the show's online portal has achieved over 100,000 international contacts, with more than 2 million page views."
The definition of priorities and objectives for this edition of the show involved the active collaboration of companies and associations through a steering committee. "The goal was to create an exhibition event increasingly responsive to the needs of the sector," Mantovani added, "We involved the main industry associations in order to define the most appropriate marketing strategies for each market segment. We are confident that this partnership will achieve important input in terms of design, planning and exhibitor attendance."
