The 1100 Association of Equipment Manufacturers (AEM) in the United States has named Charlie O’Brien as senior vice president. The appointment is said by the AEM to be in recognition of his increased leadership role for the association. These include activities under AEM’s new strategic plan, initiated in 2012, to better serve all members’ current and future business-development needs.
In addition to increased responsibilities since joining AEM in 2007, O’Brien has taken a leadership post with expanded responsibilities in development of strategic initiatives to achieve the plan’s Key Result Area (KRA) goals and objectives, and AEM goals development to continue implementation of the strategic plan. He is also said to have been instrumental in developing the AEM’s successful AG CONNECT Expo and Summit, with its third show taking place January 29-31, 2013 in Kansas City, Missouri.
The initial AEM strategic initiatives focus on increased advocacy, a services’ plan to respond to membership-survey results, and a new financial model to sustain expanded services and activities. New initiatives being implemented for 2013 include increased member engagement, market information services and global business development.
“This is not another layer of management; it is a way to improve our service to the membership and better represent the industry through better use of staff capabilities,” said AEM president Dennis Slater. “Charlie serves as the recognised face and voice of AEM agriculture activities, and provides the solid management and leadership credentials to enable AEM to achieve this higher level of action,” added Slater.
Having joined the AEM in 2007 as vice president, O’Brien serves as agriculture sector leader and also oversees AEM’s market information, technical/safety and member services divisions. He came to AEM with more than 20 years of experience in the off-road equipment industry, including as president and chief executive officer of FPC Financial, as Farm Plan & AgLine (Canada) product manager, as sales manager for257 John Deere Financial; and as branch manager and director of strategic initiatives for Deere Financial’s England operations. He has also held Deere Financial management positions in sales, market and business development, and risk management.
A Milwaukee, Wisconsin-based trade group providing innovative business development resources to advance the off-road equipment manufacturing industry in the global marketplace, AEM membership comprises more than 850 companies and more than 200 product lines in the agriculture, construction, forestry, mining and utility sectors worldwide. The AEM also has offices in the world capitals of Washington, D.C.; Ottawa, Canada; and Beijing, China.
In addition to increased responsibilities since joining AEM in 2007, O’Brien has taken a leadership post with expanded responsibilities in development of strategic initiatives to achieve the plan’s Key Result Area (KRA) goals and objectives, and AEM goals development to continue implementation of the strategic plan. He is also said to have been instrumental in developing the AEM’s successful AG CONNECT Expo and Summit, with its third show taking place January 29-31, 2013 in Kansas City, Missouri.
The initial AEM strategic initiatives focus on increased advocacy, a services’ plan to respond to membership-survey results, and a new financial model to sustain expanded services and activities. New initiatives being implemented for 2013 include increased member engagement, market information services and global business development.
“This is not another layer of management; it is a way to improve our service to the membership and better represent the industry through better use of staff capabilities,” said AEM president Dennis Slater. “Charlie serves as the recognised face and voice of AEM agriculture activities, and provides the solid management and leadership credentials to enable AEM to achieve this higher level of action,” added Slater.
Having joined the AEM in 2007 as vice president, O’Brien serves as agriculture sector leader and also oversees AEM’s market information, technical/safety and member services divisions. He came to AEM with more than 20 years of experience in the off-road equipment industry, including as president and chief executive officer of FPC Financial, as Farm Plan & AgLine (Canada) product manager, as sales manager for
A Milwaukee, Wisconsin-based trade group providing innovative business development resources to advance the off-road equipment manufacturing industry in the global marketplace, AEM membership comprises more than 850 companies and more than 200 product lines in the agriculture, construction, forestry, mining and utility sectors worldwide. The AEM also has offices in the world capitals of Washington, D.C.; Ottawa, Canada; and Beijing, China.
